SEO and content marketing are often mixed up. A lot of people believe that these concepts are pretty much the same thing as both involve creating content. Are SEO and content marketing the same thing?
What is SEO?
SEO, or search engine optimization, is a way to improve your website so that it will show up higher in the organic (non-paid) search results. When you do SEO, you are essentially trying to create content that will be useful and relevant to your audience, while also following certain guidelines that Google has put out there.
SEO is a process of optimizing your website to rank higher in search engines. It’s the practice of adapting your content to search engines’ requirements and guidelines with the ultimate goal of improving its visibility in search engines, such as Google, Bing, Yahoo, Yandex, etc.
Creating content is just one part of SEO. It goes further to technical checks, rearranging the content, and off-page SEO, such as backlinking and outreach services.
What is content marketing?
According to the definition from the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience—and ultimately drive profitable customer action.
Content marketing can be used to generate leads and increase sales by providing information that helps your prospects do their jobs better.
Is SEO content marketing?
The mixup with the two terms arose as some SEO agencies offer content marketing services as well.
Content marketing is a form of digital marketing and refers to creating various types of content. SEO mostly refers to the way you create or adapt this content and make it sexy for the search engines, and this process goes further than producing articles, videos, or infographics.
If you heard the term ‘SEO content marketing’, this is a service that offers the best of both worlds, i.e. content creation along with optimization of your website. That’s quite a unique service because usually, you have to do these processes separately.
SEO content marketing has become an effective way to get traffic and drive conversions because it focuses on providing valuable information that addresses your audience’s needs, rather than pushing products or services onto them.
If you’re interested in SEO content marketing, we can discuss how it can grow your business 2x.
Content marketing is a way to attract visitors to your website. It’s also a way to build trust with them, develop relationships with them, and generate leads. It’s eventually used for generating sales.
In this sense, content marketing is definitely not SEO (search engine optimization). However, it does impact the search ranking of a website because it increases the number of organic visits from Google or Bing users who are searching for relevant information related to the topic discussed in these articles or blog posts.
All in all, content marketing is about creating high-quality content for your audience. SEO is about getting that content to rank in search engines. The two are separate concepts, but both are important parts of a successful online presence. Content marketing helps build your brand, and SEO helps drive traffic from search engines like Google.