Hi, I’m Ana
I help expats articulate, own, and sell their expertise — so they can reinvent their professional identity and get the opportunities they deserve in a new country. Whether that means landing the job, getting a promotion, or building a business from scratch.
Most expats don't struggle because they lack experience. They struggle because they haven't yet found the words that make others see what they already know is there. That gap — between your real value and how it lands in a new country — is exactly what we close together.
My work brings together storytelling, cross‑cultural expertise, and strategic clarity to help you express your value in a way that resonates in any room, language, and country.
Most expats don't struggle because they lack experience. They struggle because they haven't yet found the words that make others see what they already know is there. That gap — between your real value and how it lands in a new country — is exactly what we close together.
My work brings together storytelling, cross‑cultural expertise, and strategic clarity to help you express your value in a way that resonates in any room, language, and country.
BASICS
Why It's Important
When your expertise finally lands, everything changes. You stop second‑guessing yourself in conversations, interviews, or meetings. You speak with clarity instead of translating in your head. You show your strengths without shrinking them. And people respond — they listen, trust, and choose to work with you.
You begin to feel like yourself again, not a shadow of who you were in your culture.
Your ideas carry weight.
Your story makes sense.
Your value becomes visible.
Opportunities that once felt out of reach start opening, not because you changed who you are, but because you learned how to communicate your expertise in a way that resonates.
That’s what becomes possible when your communication finally reflects your true expertise.
You begin to feel like yourself again, not a shadow of who you were in your culture.
Your ideas carry weight.
Your story makes sense.
Your value becomes visible.
Opportunities that once felt out of reach start opening, not because you changed who you are, but because you learned how to communicate your expertise in a way that resonates.
That’s what becomes possible when your communication finally reflects your true expertise.
What I Can Help You Achieve
You leave knowing exactly who you are professionally in this new context, how to say it, and how to sell it — whether you're walking into an interview, a boardroom, or a client meeting.
- Refine Your Sales PitchWith practical pitching exercises, you'll refine your approach and discover ways to present your product or service more persuasively to customers.
- Prepare For a Job InterviewThrough mock interview sessions, you'll polish your responses and build confidence for any interview scenario.
- Practice Presenting & StorytellingThrough guided exercises, you'll enhance your ability to deliver clear, compelling presentations and engaging stories.
Yet you can't project confidence you don't feel. Before someone can sell their expertise to the world, they have to believe it themselves. That's why we'll go deep:
- Recognize Your ValueWe are our own worst critics — and expats especially so. When you move countries, you lose the external mirrors that used to reflect your worth back to you: the colleagues who knew your reputation, the context that made your expertise legible, the language that made you articulate. Before anything else, we rebuild that inner knowing — so your sense of value stops depending on who's in the room.
- Make Peace With Your StoryThe scattered career, the pivot, the years that don't fit neatly on a CV — most expats carry those as deep shame. We don't. We look at everything you've lived and built, including the parts that felt like detours, and find what was always there. Because the most compelling professional stories aren't linear. They're honest.
- Silence The "Not Enough" VoiceImposter syndrome hits harder in a new country. You're not just doubting your abilities — you're doubting them in a foreign language, inside an unfamiliar culture, without the safety net of people who already believe in you. This is the work beneath the work: dismantling the beliefs that keep you small, so the clarity and confidence we build together actually sticks.
More Programs I Run
- Presentation & StorytellingWhether you want to practice presenting yourself more persuasively on job interviews, rehearse an important presentation for a conference or work, or event, or tap into fearless storytelling, I can help you to overcome the fear and enjoy this process.Learn more
- The Connector's CodeWhether you're building a career or running your own business, your success relies on your ability to connect with other people. Through case studies and guided exercises, develop empathy, active listening and persuasion skills to become a super communicator.
- Personal BrandThe need to build a strong personal brand comes from a misalignment between who you are and who the world sees. Being yourselfLearn more
- Reinvent Yourself: Personal StrategyMany people have the same title. Many have the same qualifications. No one has your story. This program will tap into how to turn your story into a magnetic personal brand. It goes much deeper than your CV, you will reinvent yourself and reconnect with your superpowers and values.Learn more
About Me
From cybersecurity to designer fashion, I’ve gained first-hand insights into how brands communicate for maximum impact and drive sales.
15+ years in communications and sales
For more than ten years, I’ve been dedicated to helping people grow professionally and create the careers they envision.
30+ professional certifications
Life is all about learning! I’m always eager to pick up new skills, especially ones that help me connect with people and get my message across.
From scratch, I built a blog visited by 2mln people annually and a designer authentication service trusted by 12,000+ people in 87 countries.
For 4 years, I've been speaking about how to survive on social media staying true to yourself
Author of 15+ training programs
I enjoy hosting TEDxTheHague events and growing the community in the City of Peace and Justice.
TEDxTheHague facilitator, host & Head of PR
YouTube channel on PR & reputation
8 years of entrepreneurship
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Start building a credible and influential reputation that attracts clients, opportunities, and trust in both the digital world and the real world.
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